Super Bowl LVIII has made headlines not only for being touted as the most-watched telecast ever but also for a significant increase in women’s viewership this year.
According to a report from The New York Post on Tuesday evening, there was a substantial uptick in the number of women tuning in to watch the Super Bowl. Media reporter Ryan Glasspiegel revealed that a record-breaking 58.8 million women watched the game, marking a notable 9 percent increase from the previous year. This surge in female viewership contributed to women comprising 47.5 percent of the total audience, the highest proportion ever recorded.
Additionally, the 18-34 demographic also witnessed a significant increase in viewership, with a reported 10 percent rise compared to the previous year, attracting 23.0 million viewers.
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Much of the credit for this surge in viewership has been attributed to Taylor Swift, who has garnered substantial attention throughout the NFL season due to her relationship with Chiefs All-Pro tight end Travis Kelce. Swift’s presence has generated considerable buzz, with events such as the Sunday Night Football game between the Chiefs and the New York Jets experiencing a notable spike in audience numbers, particularly among female viewers.
Regardless of the specific factors driving this increased interest, the growing presence of women in NFL viewership is undoubtedly a positive development, signaling a broader and more inclusive fan base for the league.
