It’s an NFL World, and we’re just living in it.
The Super Bowl LVIII saw the Kansas City Chiefs triumph over the San Francisco 49ers in a historic showdown, marking just the second Super Bowl in history to extend into overtime. The intense back-and-forth battle captivated audiences, resulting in record-breaking television viewership.
On Monday, CBS unveiled that Super Bowl LVIII had garnered the highest viewership ratings of any telecast in history. The network disclosed its broadcast ratings for Sunday’s game, revealing a staggering average of 123.4 million viewers across all platforms, encompassing the CBS Television Network, Paramount+, Nickelodeon, Univision, and CBS Sports.
- Super Bowl LVIII is the most-watched program ever, averaging 123.4 million viewers across all platforms, up +7% vs. last year’s Super Bowl which was the previous record (115.1 million).
- More than 200 million viewers (202.4) watched all or part of Super Bowl LVIII across networks, the highest unduplicated total audience in history and up +10% vs. last year’s Super Bowl (184 million).
Of this total, a remarkable 120 million viewers tuned in via the primary CBS broadcast, setting a new record for the largest audience for a single network. Furthermore, over 200 million viewers watched “all or part” of the game, establishing yet another milestone. Notably, the game also became the most-streamed Super Bowl in history.
Before this year’s Super Bowl shattered records, the previous highest-rated telecast was Super Bowl LVII, featuring the Chiefs against the Philadelphia Eagles, with an audience of 115.1 million viewers. CBS reported a noteworthy 7% increase in viewership for Super Bowl LVIII compared to the previous year’s game.
Super Bowl LVIII was marked by various captivating storylines, including Taylor Swift’s presence, a halftime performance by Usher, and a riveting on-field clash between two top NFL teams. These elements combined to deliver an unforgettable and record-setting telecast.