The Taylor Swift phenomenon is undeniably real.
The demand for tickets to Sunday’s Jets-Chiefs game has skyrocketed as the NFL embraces the budding relationship between Taylor Swift and Travis Kelce, the two-time Super Bowl champion tight end.
The world learned on Wednesday that the 12-time Grammy Award winner would showcase her romance with Kelce during this Sunday’s nationally televised broadcast of “Sunday Night Football” when the Jets take on the Chiefs.
According to a representative from Gametime, ticket sales for the Chiefs-Jets game surged from 7 to 10 p.m. ET on Wednesday, immediately following the news of Swift’s attendance. Average ticket prices increased by 46.3%, rising from $428.70 to $627.20 before stabilizing.
As confirmed by uStadium and StubHub, the Jets “sold more than double the amount of tickets in a single day than any other day this season” after Swift’s presence at the Chiefs game was confirmed on Wednesday.
A quick online check on Thursday afternoon revealed that Chiefs-Jets tickets on StubHub are available for as low as $106 per ticket and as high as $8,729 per ticket. Ticketmaster showed a similar price range, ranging from $117 to $10,543.
While Swift can certainly afford these prices, it’s likely she will receive VIP treatment at MetLife Stadium, just as she did last Sunday when she attended the Bears-Chiefs game at Arrowhead Stadium. Swift had access to Kelce’s suite for the game and watched it alongside his mother, Donna.
However, it remains uncertain whether Travis Kelce’s contract includes suite access on the road. According to the Suite Experience Group, suites for the Chiefs-Jets game are already sold out, suggesting that behind-the-scenes arrangements may be necessary to accommodate Swift.
Given the anticipated viewership for Sunday’s game, it’s a safe bet that the NFL will make special arrangements for Swift to attend the prime-time matchup.
MetLife Stadium’s suites can accommodate anywhere from 12 to 30 guests, depending on the box. These suites are equipped with catered food, beverages, and alcohol, along with VIP parking passes. They also provide private restrooms, multiple flat-screen televisions, and access to VIP stadium entrances.
This won’t be Swift’s first visit to MetLife Stadium this year. She performed three sold-out shows there in May as part of her Eras Tour.
The “Swift effect” is expected to have a lasting impact beyond Sunday’s game. Gametime reports that Stubhub witnessed a threefold increase in ticket sales for Kansas City home games following Swift’s visit last week.
After their visit to East Rutherford, the Chiefs have a Week 5 away game against the Minnesota Vikings, followed by a nationally televised home game on October 12 when they host the Denver Broncos on “Thursday Night Football.”