Netflix is making a bold entrance into the NFL world this Christmas with plans for a doubleheader, aiming to capture a massive audience. In their pursuit of high ratings, Netflix set its sights on securing FOX’s top broadcast team, featuring Kevin Burkhardt and NFL legend Tom Brady.
However, according to a report from The New York Post’s Ryan Glasspiegel, FOX turned down the request, opting to keep their prized talent on their own network.
Brady, who recently joined the world of sports broadcasting, has quickly become a major draw. His presence in the booth has generated significant buzz, making him one of the few announcers in recent memory to become must-see TV. Given this, it’s no surprise Netflix was eager to have Brady be a key part of their Christmas Day NFL coverage. However, FOX, which signed Brady to an eye-popping $375 million deal for his broadcasting services, was understandably protective of their investment, ensuring that all of his appearances remain exclusive to their network.
With Brady off the table, Netflix is reportedly eyeing other top broadcasting talent, including Ian Eagle, Noah Eagle, Greg Olsen, and Nate Burleson. While none of them have the same star power as Brady, these seasoned announcers bring their own expertise and appeal to the broadcast. And while they aren’t Brady, they can certainly deliver a quality product for NFL fans tuning in on Christmas Day.
RELATED: Tom Brady Reveals Secret Behind His Impressive New Physique
Regardless of who ends up calling the games, Netflix is almost guaranteed to draw huge ratings. The NFL consistently dominates television viewership, and a Christmas Day doubleheader is sure to be no exception, with or without Brady.
However, the situation sheds light on the challenges Netflix faces as it dips its toes into live sports broadcasting. Unlike traditional networks, Netflix has to navigate the complex world of talent contracts, negotiating with other networks for the rights to use big-name announcers for a one-off event.
For sports media enthusiasts, the process of Netflix assembling a broadcast team in real time is fascinating. It highlights how networks must carefully protect their top talent, especially when they’re paying them enormous sums, as FOX is with Brady. While some might argue that allowing Brady to appear on a Netflix broadcast would boost exposure, it’s unlikely to provide any real benefit for FOX, given Brady’s already massive public profile.
Additionally, as his time in the booth becomes more routine, the novelty factor will likely wear off by late December, making his exclusivity on FOX all the more valuable.
Ultimately, FOX’s decision to keep Brady off Netflix’s broadcast is a reminder that while the NFL is a ratings juggernaut, networks have a vested interest in safeguarding their most prized assets.
Netflix may have to look elsewhere for a star-studded booth this Christmas, but rest assured, their NFL debut is set to attract millions of viewers regardless of who’s calling the action.
