The NFL’s efforts to broaden its international reach are now extending to the Middle East, with Browns quarterback Deshaun Watson making a recent visit to Saudi Arabia.
In collaboration with @NFLARAB, Watson is actively promoting American football in the region.
During his visit, Watson shared his experiences on social media, saying, “I had a nice time visiting Saudi Arabia and learned a lot about the original Saudi culture and society. And I enjoyed watching Al-Nassar, Al-Al-Wali and Al-Hilal, Al-Zaim, and I heard a lot about the singing of Al-Ahly fans and Al-Ittihad. Special thanks to His Royal Highness Prince [Abdullah Bin Mosaad] for the hospitality and generosity. And God willing, we will see the ?? in Saudi Arabia soon ?? May peace be with you!”
Watson emphasized the importance of understanding the fundamentals of American football, from the rules to the personal stories of players and coaches, as crucial for fostering interest in the region. “What are the rules? What are the stories behind each team? I think the stories behind the players, the coaching staff, giving [the people of the region] something interesting to kind of look for,” Watson noted. He believes that building a strong foundational understanding will be key to establishing the sport in Saudi Arabia, whether through flag or tackle football.
Amid the backlash, Watson turned off his comments on his post.
The NFL has previously expanded its presence through regular-season games in England, Germany, Mexico, and now Brazil, with a scheduled game this season between the Packers and the Eagles. The league has also designated global market rights to teams in numerous other countries, including Canada, France, Ghana, and Spain, among others.
Official NFL events have been hosted in Africa and China, marking a significant push to globalize American football.