The WNBA is clearly banking on Caitlin Clark to replicate her collegiate success as she transitions into the league.
With the release of the broadcast schedule for her rookie season, it’s evident that the league is pulling out all the stops to provide her with a substantial platform. While some argue that Clark should have remained at the University of Iowa for her final year of eligibility, she has opted to join the WNBA.
Despite the perceived pay cut associated with moving from NIL deals to a rookie contract, Clark’s decision is bolstered by the potential for numerous endorsements.
Expected to be selected as the top overall pick by the Indiana Fever in the upcoming WNBA Draft, the main question revolves around whether Clark can maintain her immense popularity post-college.
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Teams like the Las Vegas Aces and Phoenix Mercury are already strategizing around her anticipated fan appeal, scheduling high-profile matchups to capitalize on her presence.
The WNBA’s recently revealed national broadcast schedule demonstrates a significant commitment to Clark and her fellow rookies. A substantial portion of the Fever’s regular-season games will be broadcasted nationally, showcasing Clark’s potential impact.
Interestingly, despite finishing with a less than stellar record last season, the Las Vegas Aces will receive extensive national exposure, thanks in part to the “Caitlin Clark Effect.”
