Taylor Swift’s attendance at the Kansas City Chiefs’ Travis Kelce’s football game last Sunday didn’t just dominate online discussions. Following the appearance of the 12-time Grammy Award winner at Arrowhead Stadium, jersey sales for the All-Pro tight end experienced a remarkable surge.
Fanatics, a sportswear and fan merchandise company, reported that Kelce ranked among the top 5 selling NFL players on Sunday. A spokesperson informed The Associated Press via email that Kelce “saw a nearly 400% increase in sales across the Fanatics network of sites, including NFLShop.com.”
These sales reached their peak on the same day Swift was seen in Kansas City, attending the Chiefs’ game against the Chicago Bears alongside Kelce’s mother, Donna, in one of the stadium’s glass-enclosed suites.
While Kelce did not speak to reporters after the game, he was spotted leaving Arrowhead Stadium with Swift by his side.
The buzz about this news extended throughout the Kansas City locker room after Sunday’s game, with even coach Andy Reid playfully suggesting, “I set them up.”
Swift has traditionally been reserved about her personal life in public, but rumors of a relationship between the popstar and the NFL player have been circulating in recent months.
This speculation gained momentum, particularly after a July episode of Kelce’s “New Heights” podcast, where he expressed his disappointment at not meeting Swift and presenting her with a friendship bracelet during her tour stop in Kansas City. In a subsequent appearance on “The Pat McAfee Show,” Kelce revealed that he had invited Swift to watch him play.
Swift is currently on a hiatus from her Eras Tour, which is scheduled to resume on November 9 in Buenos Aires, Argentina.
Beyond the surge in jersey sales, the NFL also embraced the internet excitement generated by Swift’s visit to Arrowhead.
As of Tuesday, the NFL’s bio on X, the platform formerly known as Twitter, read “NFL (Taylor’s Version),” accompanied by a photo of Swift and Donna Kelce watching Sunday’s game.