After wrapping up a historic college football career in the Alamo Bowl on Saturday night, Travis Hunter is preparing to take his talents to the NFL. The two-way star has reportedly chosen a powerhouse to represent him at the professional level, signing with rapper Lil Wayne’s Young Money APAA Sports Agency.
According to Front Office Sports, Hunter’s decision to join Young Money APAA came after the agency edged out competition from several high-profile firms, including WME, CAA, Klutch Sports Group, and Athletes First. Young Money APAA, co-founded by Lil Wayne, has steadily built a reputation for representing elite talent and now adds Hunter, the 2024 Heisman Trophy winner, to its growing roster.
Dual Representation for a Dual-Threat Star
While Young Money APAA will oversee Hunter’s on-field representation and contract negotiations, he will maintain his relationship with SMAC Entertainment for his off-field endeavors. SMAC played a pivotal role in Hunter’s collegiate success, securing lucrative NIL deals, including a major endorsement with Adidas.
The agency also represents Colorado head coach Deion Sanders and his son Shedeur Sanders, another top NFL prospect.
Hunter’s association with Young Money seemed almost inevitable following his appearances with Lil Wayne at key moments throughout his college career. Notably, the rapper was by his side during the 2024 Heisman Trophy ceremony, fueling speculation about a formal partnership.
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A Record-Breaking Collegiate Career
Hunter, 21, has redefined what it means to be a two-way player in modern college football. Over the past two seasons, he excelled as both a wide receiver and cornerback, becoming one of the most versatile and electrifying players in the game. In 2024, he played an astonishing 84% of Colorado’s snaps, the highest percentage of any FBS player.
His accolades include:
- 2024 Heisman Trophy Winner
- Paul Hornung Award (Two-Time Winner)
- Fred Biletnikoff Award (Best Wide Receiver)
- Chuck Bednarik Award (Best Defensive Player)
- Big 12 Defensive Player of the Year
Hunter’s dominance on both sides of the ball made him a household name, helping elevate the Colorado Buffaloes program under Deion Sanders. His leadership and skill set have placed him among the top prospects in the 2025 NFL Draft.
A New Chapter Begins
Hunter is expected to be one of the first names called on draft night, with many analysts projecting him as a top-five pick. His ability to impact the game as both a shutdown corner and an explosive wideout makes him a unique and highly coveted talent.
Joining Young Money APAA is a natural fit for Hunter, as the agency continues to carve out a space for elite athletes in the NFL.
The partnership signals a new era for the Heisman winner, blending his on-field brilliance with the off-field marketing savvy of one of the industry’s most recognizable sports agencies.
With Shedeur Sanders also projected as a top prospect and expected to follow his father’s NFL legacy, the Colorado duo will likely dominate headlines leading up to the draft. For Hunter, the stage is set to continue his trailblazing journey in professional football.
