Travis Hunter, the two-way sensation from the University of Colorado, is taking significant steps off the field as he prepares for the next stage of his football journey. The 21-year-old star has officially signed an endorsement deal with Adidas, the sportswear giant announced Thursday. This partnership positions Hunter as a prominent face for the brand both on and off the field, including appearances in upcoming marketing campaigns.
Adidas’ Newest Star
Hunter’s signing comes during a pivotal moment in his career. The versatile wide receiver and cornerback has been named a finalist for the Heisman Trophy following a groundbreaking season with the Colorado Buffaloes.
Alongside fellow Adidas athlete Cam Ward of Miami, Boise State running back Ashton Jeanty, and Oregon quarterback Dillon Gabriel, Hunter will compete for college football’s most prestigious individual honor this Saturday in New York City.
In joining Adidas, Hunter aligns himself with a roster that includes NFL stars such as Patrick Mahomes, the reigning back-to-back Super Bowl champion, and a new wave of younger talent like Cowboys linebacker Micah Parsons, Falcons quarterback Michael Penix Jr., and Bears wide receiver Rome Odunze.
“The partners Adidas currently has are top tier, with some of the best young guys like me,” Hunter said in a press release. “I’m pumped to join the three stripes as we continue pushing the boundaries of the sport we all love.”
RELATED: Heisman Trophy Contender and Fiancée Share Awkward On-Field Moment After Colorado Victory
A Brand Collaboration in the Making
Adidas had teased its interest in Hunter for months, with the athlete often seen sporting Adidas apparel during media appearances and on his popular Twitch livestreams. To celebrate the partnership, Hunter will debut a limited-edition apparel collection with the brand, available starting Thursday. The collection is expected to feature designs that reflect Hunter’s unique style and dual-sport capabilities.
A Season to Remember
Hunter’s performance this year has been nothing short of remarkable. Playing under Coach Deion Sanders, the WR/CB emerged as one of college football’s most electrifying talents. Offensively, Hunter ranked in the top six nationally with 92 receptions for 1,152 yards and 14 touchdowns. Defensively, he proved just as impactful, recording four interceptions and consistently locking down opposing receivers.
Hunter’s two-way dominance has made him one of the most talked-about players in college football, and he is widely projected as a top-five pick in the upcoming NFL Draft.
What’s Next for Hunter
The endorsement deal with Adidas is a significant step for Hunter as he navigates his burgeoning career. With his collegiate legacy solidified and his brand growing, the sky’s the limit for the young athlete. The Heisman Trophy ceremony this weekend could serve as another milestone in what has already been a historic season for Hunter.
Adidas’ investment in Hunter underscores their commitment to identifying and supporting the next generation of football stars. For Hunter, the partnership not only boosts his profile but also establishes him as a key figure in the ever-evolving world of sports and fashion.
With his combination of athleticism, charisma, and versatility, Hunter is poised to make an impact that transcends the game—both on the gridiron and beyond.
