Jason and Travis Kelce have collaborated with General Mills to create a unique cereal line that highlights some classic favorites.
The Kelce brothers, both prominent figures in the NFL, are launching a product called Kelce Mix, which combines their three favorite cereals: Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs, according to Grace Tucker of the Cincinnati Enquirer.
In addition to Kelce Mix, the brothers are also releasing limited edition “Kelces’ Pick” collectible boxes.
These special editions of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs will feature Jason and Travis on the packaging, adding a personal touch for fans and collectors alike.
Jason Kelce, who recently retired from the Philadelphia Eagles, expressed his enthusiasm for the project in a press release. “The only thing Travis and I know more about than football is cereal – so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix,” he said.
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Travis Kelce, star tight end for the Kansas City Chiefs, reminisced about their childhood love for cereal. “We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us,” Travis added.
The cereal will be available in major grocery stores like Walmart and Kroger just in time for football season in September, priced at $5.96 per box.
Fans of the Kelce brothers and cereal enthusiasts alike can look forward to enjoying this new product as they cheer on their favorite teams.