In the latest episode of their popular podcast “New Heights,” Travis and Jason Kelce found themselves stumped by a Swiftie’s username, sparking a lighthearted moment that quickly became a fan-favorite.
While reading fan-submitted suggestions for bonus content on the podcast, Jason Kelce, the retired Philadelphia Eagles center, paused over one particular username: Emma Fell in Love. After a moment of confusion, he turned to his younger brother, Kansas City Chiefs tight end Travis Kelce, and asked, “Is that, like, a lyric or something?” Travis, equally perplexed, responded softly, “I have no idea.”
It turns out the username was likely a clever nod to Taylor Swift’s song “When Emma Falls in Love,” from her 2023 album Speak Now (Taylor’s Version). However, the connection flew over the heads of both Kelce brothers, despite Travis’s very public relationship with Swift, which has fueled widespread excitement among both football fans and Swifties.
The fan behind the username wasn’t just looking to stump the NFL stars, though. In her message, she suggested the Kelce brothers break down the rules of football for Swifties, many of whom started following the sport only after Travis and Swift went public with their relationship. “I’m sure many Swifties and tons of dads, daughters would love some ‘New Heights’ content teaching football concepts in an E-L-I-5 format,” she wrote, using the popular acronym for “Explain Like I’m 5.”
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Travis was impressed by the idea, calling it “one of the better ideas that the 92 percenters came up with,” a playful reference to their ongoing joke that 8 percent of their podcast listeners tune in solely because of their love for Taylor Swift.
Since the Kelce-Swift romance became public last summer, Swifties have flocked to “New Heights,” helping boost its popularity. The podcast, now in its third season, has grown exponentially, with the brothers recently signing a lucrative deal with Wondery, reportedly worth over $100 million.
The crossover between football fans and Swifties has brought a new level of success to the Kelce brothers, a fact they’ve acknowledged on multiple occasions. In March 2024, they expressed their gratitude to Swift’s dedicated fanbase after winning Podcast of the Year at the iHeartPodcast Awards. Swifties have become a key part of their listener base, blending two worlds that don’t typically overlap.
Even Taylor Swift herself has shown appreciation for Travis and his achievements. At the 2024 MTV Video Music Awards, while accepting the Video of the Year award for her hit “Fortnight,” Swift gave a special shoutout to her boyfriend, Travis. “I would always hear someone cheering from across the studio where we were shooting,” she recalled, smiling. “And that one person was my boyfriend, Travis. Everything this man touches turns into happiness, fun, and magic, and I want to thank him for bringing that to our shoot. I’ll always remember that.”
The couple’s relationship, which began in the summer of 2023, has since become a media sensation. They’ve made several public appearances together, and Swift even gave a subtle nod to their romance in her April 2024 album, The Tortured Poets Department.
The duo continues to captivate fans, whether they’re lighting up red carpets or making Swifties football converts through Travis’s podcast.
As the Kelce brothers continue to ride the wave of their podcast’s success, they’ve found themselves at the center of this unique fanbase crossover, blending football strategy with pop culture stardom.
And while Travis may still be learning the finer details of Taylor Swift’s lyrics, one thing is clear: their relationship has created an undeniable buzz that’s only growing stronger.
