Will Levis’ affinity for mayonnaise is no secret.
The Tennessee Titans quarterback famously went viral last year when he revealed his unusual habit of adding mayonnaise to his coffee instead of traditional creamer or sugar. This quirky preference caught the attention of Hellmann’s Mayonnaise, leading to Levis signing a lifetime endorsement deal with the brand.
Now, Levis has taken his love for mayo to an entirely new level. On Tuesday, Hellmann’s announced the release of “parfum de mayonnaise,” a unique fragrance dubbed Will Levis No. 8. According to the company’s press release, this unconventional scent features “bold, savory notes of tart, mayonnaise accord, musk, and vanilla with coffee undertones.”
In the release, Levis expressed his excitement about the project, saying, “With the launch of my signature scent, I’ve fulfilled a lifelong dream of partnering with Hellmann’s to craft a fragrance like no other, one that truly embodies the distinct scent of greatness. Rich and creamy, Will Levis No. 8 is more than just a mayonnaise-inspired fragrance. It’s transformative. I’ve eaten mayo, drank mayo, and now I can smell like mayo.”
Levis’ love for mayonnaise goes back to his childhood. He began adding mayonnaise to his chicken nuggets and sandwiches when he was young, and it quickly became a staple in his diet. This led to his now-famous habit of stirring a dollop of mayo into his morning coffee, a practice that has sparked both curiosity and skepticism from fans and critics alike.
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Despite the unusual nature of his mayo-in-coffee routine, Levis has remained unapologetic and even playful about it. “People have definitely ridiculed me for it,” he acknowledged. “But I’ve tried to convince others to give it a shot, and surprisingly, I’ve succeeded a few times.”
Levis has even taken it upon himself to change people’s minds about mayonnaise. “I’ve made an effort from time to time to try to sway people’s opinions on mayonnaise if they have a strong negative one,” he explained. “Getting people to believe they like mayonnaise when they didn’t even know they liked it—or just putting people on in general. It’s a great condiment, and it’s very versatile. It’s probably my favorite condiment.”
As Levis prepares for his second season in the NFL, he is expected to start the 2024 season as the Titans’ leading quarterback. Last season, he made nine starts, finishing with a record of 3-6. During that time, he threw for 1,808 yards and eight touchdowns, showing promise as he continues to develop in his role.
With the launch of his new fragrance, Levis continues to embrace his unique identity both on and off the field. Whether it’s his love of mayonnaise or his ambitions as a quarterback, Will Levis is proving that he’s not afraid to stand out—even if it means smelling like his favorite condiment.
