Tiger Woods has long been associated with his iconic Sunday red attire, and now, it’s becoming more than just a shirt – it’s evolving into a brand of its own.
After ending his 27-year partnership with Nike, Woods has teamed up with TaylorMade Golf to launch a lifestyle brand called Sun Day Red. This move follows Nike’s decision to discontinue its equipment business in 2016, prompting Woods to shift his focus to TaylorMade for clubs and Bridgestone for golf balls. Now, he’s fully embracing TaylorMade for an apparel and footwear line.
The creation of Sun Day Red incorporates Woods’ remarkable 15 major championships, symbolized by a tiger stretched across the brand’s name. Woods himself expressed excitement about sharing insights and secrets he’s learned over the years to optimize his apparel and footwear for performance.
Scheduled for launch online in the United States and Canada on May 1st, between the Masters and the PGA Championship, Sun Day Red aims to expand globally and eventually include footwear, women’s, and kids’ lines. It will operate as a standalone brand with its own designers, staff, and headquarters, with industry veterans leading the charge, such as Brad Blankinship, president of Sun Day Red.
The announcement precedes Woods’ return to the Genesis Invitational at Riviera, marking his 2024 debut. Despite recent injury setbacks, Woods remains determined to compete, setting ambitious goals for his upcoming season.
As Woods continues his legendary career, Sun Day Red promises to be more than just a clothing brand – it’s a symbol of his enduring legacy and a testament to his continued influence in the world of golf and beyond.