The flow of Taylor Swift and Travis Kelce-related content appears to be endless.
The potential romantic involvement between Taylor Swift and Travis Kelce has dominated discussions within the NFL this week, taking many by surprise, including the league itself.
“I knew that it would definitely create a stir, but I don’t think any of us realize just the extent of how far and wide this would go,” Ian Trombetta, the NFL’s SVP of Social, Influencer & Content Marketing, told CBS Sports this week. “Another thing that’s been a little surprising is that it really hasn’t slowed down. It’s continued to build in this momentum of conversation.”
Swift’s recent appearance at Arrowhead Stadium significantly boosted TV ratings, while the content related to the event across various social channels has broken regular-season records for the league.
Furthermore, it’s anticipated that the pop sensation will be present at MetLife Stadium this Sunday night as Kelce’s Chiefs take on the New York Jets in “Sunday Night Football.”
“It’s been honestly unlike anything we’ve seen from a regular season perspective in the sense that we have celebrities and influencers and big creators that are at games every single week,” Trombetta says. “And while it drives interest and discussion online, this was something we’ve never seen before.”
According to an insider within the Chiefs organization who spoke with CBS Sports, their primary aim is to maintain the focus on football. They want to ensure that Kelce is viewed as one of the 53 members of the team, and they are cautious about avoiding any appearance of exploiting his personal life for the sake of increasing their social media metrics.
Despite this intention, the Chiefs’ follower count increased by over 200,000, and Kelce’s personal following surged by more than 400,000, as reported by the NFL.
While the NFL and its affiliated channels are respecting the privacy of the two individuals involved, they are also not letting this significant moment pass without acknowledgment.
The NFL undoubtedly owes Taylor Swift a substantial debt of gratitude for the extensive and unpaid promotion she has generated.