Super Bowl Sunday is going to be all about Taylor Swift and Travis Kelce.
Following her “Eras” show in Tokyo on February 10th, Taylor Swift is expected to make a quick trip to Las Vegas to attend Super Bowl LVIII despite the 17-hour time difference.
Adding to the buzz surrounding their relationship, a new advertising campaign from Cincinnati-based creative marketing agency Curiosity has appeared on the Las Vegas strip ahead of the big game at Allegiant Stadium. Kansas City Chiefs’ Travis Kelce, hoping for a standout performance against the San Francisco 49ers, is at the center of attention.
The ad campaign promotes Dude Wipes, flushable personal wipes tailored for men, as a modern alternative to traditional baby wipes. The playful ads feature lyrics from Swift’s songs, such as “If you’re living in the Tortured TP Department, welcome to the Wet-Wiping Era” and “It’s me. Hi. I’m the solution. It’s Me. Not TP.”
Curiosity shared details about the ad on their Instagram, humorously captioning it with “Who comes up with this $H!T?” alongside a photo displaying their ads on the Hilton Resorts World hotel in Vegas.
Swift is anticipated to fly to Las Vegas immediately after concluding her fourth consecutive Eras Tour concert in Tokyo on Saturday, February 10th.
During the 2023 season, Swift attended 12 Chiefs games to support her boyfriend, with the team winning nine of those matches, including key games like the Wild Card game against the Miami Dolphins, the divisional game against the Buffalo Bills, and the AFC Championship game against the Baltimore Ravens.
Super Bowl 2024, featuring the San Francisco 49ers and the Kansas City Chiefs, is scheduled to kick off next Sunday at 6:30 p.m. ET on CBS and Nickelodeon.