This year’s Super Bowl saw a record-breaking number of Americans placing bets, with one of the most popular questions being what color Gatorade would be doused on the winning team. However, the betting frenzy surrounding Gatorade color has sparked future questions, especially after some unusual patterns emerged.
Leading up to Super Bowl LVIII, significant betting action on the color purple caused a remarkable shift in the odds. The line moved from +275 to -130 on DraftKings, despite purple initially receiving minimal attention in the betting market.
Interestingly, purple became the subject of intense betting activity as the game approached, with a substantial portion of the handle on purple reported by BetMGM and Fanatics. Notably, Fanatics recorded a staggering 60 percent of the overall money wagered on the color purple, highlighting a significant discrepancy between the bets placed and the actual money involved.
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The sudden surge in betting activity on purple has raised suspicions of potential insider trading, although identifying the source or method remains elusive.
Following the Kansas City Chiefs’ victory in Super Bowl 58, players celebrated by dousing their head coach, Andy Reid, with purple Gatorade, aligning with the favored color in the odds. This outcome defied expectations, especially considering the fluctuating odds in the days leading up to the game.
The uncertainty surrounding Gatorade color prop bets raises questions about their future inclusion in betting markets. Given the ease of obtaining insider information on color choices, there may be concerns about the integrity of such wagers going forward.
