The NFL is fully embracing Taylor Swift’s popularity.
The NFL has announced that it’s going all-in on the Taylor Swift craze in a new promo for Sunday Night Football.
A Taylor Swift-themed advertisement was unveiled on TODAY ahead of the Sunday matchup featuring the Kansas City Chiefs and the New York Jets. The ad cleverly incorporates Swift’s hit song, “Welcome to New York.”
Set to the tune from Swift’s 1989 album, the promo showcases clips of Chiefs’ stars Patrick Mahomes and Travis Kelce taking the field, interspersed with footage of the Jets in action and sweeping aerial views of New York City.
Swift is anticipated to be in attendance at Sunday’s game at MetLife Stadium, where she previously performed three sold-out nights during her Eras Tour in May, amid rumors of her relationship with Kelce.
Sunday Night Football’s viewership experienced a significant surge when Swift was spotted cheering for Kelce during the Chiefs’ 41-10 victory over the Chicago Bears. FOX Sports reported that the game became the highest-rated telecast on any network for the week, attracting 24.3 million viewers.
Of note, the game particularly resonated with female viewers aged 12 to 49, according to the network.
Throughout the game, broadcasters frequently made references to the “Enchanted” singer, as cameras captured her seated alongside Kelce’s mother, Donna Kelce, and among the tight end’s friends in his luxury suite.
The aftermath of Sunday’s success has also seen a boost in Kelce’s popularity. Sales of Kelce’s jersey bearing the number “87” surged by 400% on that Sunday, as reported by a spokesperson from Fanatics.
The NFL and corporate America have taken advantage of the “Taylor Swift Effect,” with the league even updating its bio on X (formerly Twitter) to read “Taylor’s Version” following the game.