Steph Curry has evolved from an NBA MVP to a global icon, and his international fanbase is making sure he feels the love. The Golden State Warriors point guard and Olympic gold medalist arrived in China today, where he is touring alongside Sacramento Kings point guard De’Aaron Fox to promote their Curry Brand. The reception upon arrival was nothing short of chaotic, as thousands of excited fans swarmed the players, creating a frenzy that highlights Curry’s immense global appeal.
Upon arriving at their hotel in China, Curry and Fox were met by a massive crowd of fans packed tightly from wall to wall. Videos shared on X (formerly Twitter) show Curry trying to make his way through the crowd with the help of a security team.
Fans, eager to catch a glimpse of the NBA stars, pressed in from all sides as the two players headed toward the elevator. Security had their hands full, trying to maintain order and ensure the safety of both players in the midst of the overwhelming excitement.
The two NBA stars are in China until September 13, during which time Fox will unveil his highly anticipated debut signature shoe, the Fox 1. Meanwhile, Curry is set to launch his latest line of footwear, the Curry 12, along with three new Curry Flotro models. The tour marks a significant moment not just for the players but also for the Curry Brand, as the first-ever Curry Brand retail store will open in Chengdu during their visit.
What makes this tour even more special is the unique partnership between Curry and Fox. Once fierce rivals on the basketball court, their relationship took an unexpected turn when Curry signed Fox as a signature athlete for Curry Brand last year. The partnership was born out of a mutual admiration for sneakers, with Curry recognizing Fox’s passion for footwear. Curry first revealed their collaboration on an episode of the Dubs Talk podcast in November 2023, explaining how Fox’s genuine love for the shoes made him a natural fit for the brand.
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“I was looking around and was getting some calls that De’Aaron wants to rock these shoes,” Curry shared. “He wasn’t getting paid for it. At that point, you start to ask some questions, build a relationship. And lo and behold, we were able to sign him a couple of weeks ago. And we’re off to the races.”
Their collaboration has generated tremendous buzz in the sneaker world, with fans eager to see what Fox’s debut shoe will bring to the table. Curry’s established brand, combined with Fox’s fresh energy, has created a perfect storm of excitement that is manifesting in the huge crowds greeting them in China.
Curry and Fox arrived well-prepared, both in style and strategy, as they embark on what is sure to be an unforgettable tour. The duo’s visit not only highlights their growing influence in the world of fashion and sneakers but also cements Curry’s status as a global ambassador for the sport of basketball.
As Curry continues to expand his influence beyond the basketball court, his international trips are becoming more than just promotional events—they’re global spectacles.
With the launch of his new shoes and the opening of Curry Brand’s flagship store in Chengdu, this trip to China is set to further solidify his place as an international superstar, proving once again that his impact reaches far beyond the game of basketball.
