This draft pick isn’t from your grandfather’s era.
On Wednesday night, the Philadelphia 76ers made a bold move by selecting Jared McCain, the dynamic guard from Duke University and TikTok sensation, with the 16th overall pick in the 2024 NBA Draft.
True to his reputation, McCain wasted no time showcasing his personality on social media. Almost immediately after being drafted, he flooded TikTok with a series of dance videos, including what he dubbed “the best dance out” featuring BlackMayo’s hit track “Jus’ Know.”
By Friday night, McCain upped the ante by posting his first video in a 76ers jersey, further fueling anticipation among fans and media alike.
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Philadelphia’s social media team now faces a dual challenge: harnessing McCain’s exuberance to engage fans or fearing the potential backlash it might bring.
The reaction has been mixed, with critics questioning whether his flamboyant style will mesh well in a city known for its tough sports culture and demanding fan base, particularly scrutinizing his compatibility with star player Joel Embiid.
Despite the skepticism, the 20-year-old remains steadfast in his approach. In an interview with the Philadelphia Inquirer, McCain attributed his confidence and authenticity to his upbringing. “I credit my parents, my brother, my family. They’ve always taught me to be confident in myself, to work hard, and to pursue my passions,” he shared. “Whether it’s painting my nails or making TikToks, these are things I genuinely enjoy. Not everyone may like it, but that’s okay. I’m going to keep being true to myself because that’s what got me here.”
However, McCain faces a reality check as he settles into the tough sports environment of Philadelphia. Known for its passionate fan base and high expectations, the city will embrace his antics as long as he performs well and contributes to the team’s success.
Yet, any downturn in performance or team results could quickly sour public opinion, turning the spotlight on McCain in a less favorable light.
As he navigates his rookie season, McCain will discover firsthand the delicate balance between personal expression and professional performance in one of the NBA’s most storied franchises.
