Hall of Famer Shannon Sharpe asserts that Taylor Swift has had an unparalleled impact on the NFL, surpassing even Beyoncé in brand value.
Recent data from Apex Marketing Group revealed that Swift’s brand value for the Chiefs and the NFL reached an impressive $331.5 million this season.
During a discussion on the ‘Nightcap’ podcast with Chad Johnson, when the comparison was made with Beyoncé’s potential impact, Sharpe emphasized Swift’s ability to move the needle, likening her influence to that of Michael Jackson.
‘I love Beyoncé!. Beyoncé ain’t moving the needle like this chick, Ocho! No!’
Sharpe added, ‘[She’s] the closest thing to moving the needle like Michael Jackson that we’ve seen!’
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Despite Johnson’s acknowledgment of Beyoncé’s significant stature, Sharpe highlighted Swift’s unparalleled visibility, especially since making her relationship with Travis Kelce public.
The data from Apex Marketing Group attributes this value to various channels, including print, digital, radio, television, highlights, and social media monitoring. The estimated value represents a significant increase from the October tracking when Swift was first photographed on a date with Kelce, demonstrating the continuous rise in her brand impact on the NFL.
If Swift attends Super Bowl LVIII, her brand value is expected to increase even further.
