The promotional efforts for UFC 297 reached unexpected heights during UFC 296, a month ahead of the scheduled event.
In a preview that undoubtedly intensified anticipation for UFC 297, an altercation unfolded on Saturday night between Sean Strickland and Dricus Du Plessis. The incident occurred as Strickland leaped off a chair to engage Du Plessis, who swiftly retaliated before security intervened, separating the two fighters.
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The incident occurred immediately after the Paddy Pimblett-Tony Ferguson bout at UFC 296. Cameras captured Sean Strickland positioned two rows in front of Dricus Du Plessis, and the brawl ensued shortly thereafter.
During the broadcast, UFC play-by-play announcer Jon Anik mentioned the availability of footage, creating a buzz for viewers. As part of a strategic marketing move, the footage was indeed showcased later in the broadcast, shifting the focus from the UFC 296 main event to the upcoming pay-per-view event, UFC 297.
In the aftermath of UFC 296, attention now centers on the middleweight championship clash between Sean Strickland and Dricus Du Plessis scheduled for January 20 in what promises to be a highly anticipated matchup.
