Sean Payton has been brought in by the Broncos to help turn the team around after a disastrous 2022 season.
While his success on the field remains to be seen, his sneaker game has already made waves as he becomes the first NFL coach to sign with Jordan Brand. Payton has been proudly showcasing his extensive collection around the team facilities, often bragging about his exclusive kicks that haven’t hit stores yet.
“[Payton] brags about it a little bit, [saying] ‘You haven’t seen these in stores yet,’” cornerback Patrick Surtain II said, per Ryan McFadden of The Denver Post. “Every day he’s showing off new shoes.”
His relationship with Jordan Brand started in 2020 when the basketball legend noticed Payton consistently rocking Jordans on the sidelines.
This led to an invitation to visit Jordan’s private golf course in Florida and ultimately a sponsorship agreement. Payton revealed he possesses hundreds of pairs of Jordans, with a particular fondness for the Jordan 11s.
During games this season, he plans to wear a unique pair in Broncos colors that won’t be available to the public.
As his debut with the team approaches, Payton is excited to impress his new players with his sneaker collection, knowing they pay close attention to that kind of detail.
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