Russell Wilson just doesn’t seem to get many positive headlines these days.
The NFL star and his wife Ciara’s retail brand, the House of LR&C, is facing challenges and is downsizing its physical stores.
The brand will be closing all but one store by the end of this month according to internet chatter, with locations at the Marketplace at Factoria and Denver’s Park Meadows Mall being the latest to shut down.
Pop-up stores in Scottsdale, Arizona, and Long Island, New York, have already been closed.
Additionally, the Alderwood Mall location in Lynnwood quietly closed last fall.
Initially, Ciara and Russell had plans to expand to 10 stores by 2023, including one in Los Angeles, but due to slow sales, the company has decided to focus on an omni-retail strategy.
This new direction involves strengthening its online presence at thehouseoflrc.com and developing valuable wholesale partnerships with Nordstrom, Saks Fifth Avenue, and Revolve.
The brand will keep only one brick-and-mortar location, which will be located inside Denver International Airport.
Co-CEO Janelle Shiplett expressed the company’s future strategy, emphasizing the growth of online sales, valuable partnerships, and targeting airport destinations in significant markets.
Co-CEO Janelle Shiplett stated, “Our omni-retail strategy going forward will continue to drive growth across our fashion brands online at thehouseoflrc.com, growing our valued wholesale partnerships including Nordstrom, Saks Fifth Avenue and Revolve, and focusing on brick-and-mortar locations with airport destinations in key markets.”
Christine Day, the former CEO of Lululemon, along with Russell Wilson and Ciara, established The House of LR&C in 2020.
This innovative company showcases a variety of brands, including Russell Wilson’s Good Man Brand, Ciara’s Lita brand for women, the gender-inclusive Human Nation brand, and the children’s line known as 3Brand.