The college football season has officially kicked off, and it’s bigger than ever. To celebrate the return of one of America’s most beloved sports, Modelo, the Official Beer Sponsor of the College Football Playoff, is expanding its popular “Full-Time Fans” campaign with an exciting new initiative designed to recruit and reward the sport’s most passionate supporters.
This year, Modelo is teaming up with former Heisman Trophy winner and college football legend Reggie Bush to launch the Full-Time Fan Recruiting Contest, a unique opportunity for fans to prove their dedication to the game. The ultimate prize? A trip to the 2025 College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta, where the winners will have the chance to meet Bush and celebrate alongside fellow die-hard fans.
As one of the most electrifying college football players of all time, Reggie Bush knows firsthand the impact that fans can have on a game. From roaring crowds to loyal supporters traveling across the country, Bush experienced the intensity of college football fandom throughout his career at USC. That’s why he’s the perfect person to help Modelo scout and “recruit” the nation’s top Full-Time Fans.
How to Get Involved: To secure a spot on “Team Modelo,” college football fans must demonstrate their passion, grit, and loyalty through a short video submission. Fans are encouraged to get creative and showcase what makes them the ultimate Full-Time Fan. Submissions can be uploaded to the contest website.
The contest runs from September 3 through October 22, 11:59 p.m. ET.
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Winners of the contest will be treated to an unforgettable college football experience, including an all-expenses-paid trip to the 2025 College Football Playoff National Championship. But that’s not all. Each winner will also receive $1,000 to fuel their fandom, a limited-edition “Team Modelo” varsity jacket, and a personalized, signed recruitment letter from Reggie Bush himself.
By blending the excitement of college football with the competitive spirit of fan engagement, Modelo’s Full-Time Fan Recruiting Contest aims to recognize and reward the most dedicated supporters in the sport. The partnership with Bush adds an extra layer of excitement, as he will personally review submissions, offering fans a unique chance to interact with a college football legend.
For Modelo, this contest is more than just a campaign—it’s a celebration of the relentless passion that makes college football so special. Whether it’s the tailgating, the school spirit, or the unforgettable moments on the field, Modelo and Reggie Bush are calling on fans to bring their A-game and prove they belong on the “Team Modelo” roster.
With college football season in full swing, now is the time for fans to step up and show why they deserve to be named a Full-Time Fan.
Whether you’re decked out in team colors every Saturday or traveling to away games to support your squad, this is your chance to be recognized for your dedication to the sport.
