Bud Light has taken a firm stance in favor of sports, pivoting away from the Dylan Mulvaney controversy that stirred backlash earlier this year.
The beer company faced significant criticism for featuring Mulvaney, a trans activist, in their social media promotions earlier this year. In response to calls for a boycott, Bud Light has adjusted its approach, choosing to highlight prominent football stars in their commercials and solidifying a multi-year deal with the UFC.
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In the latest move, Bud Light unveiled a new commercial featuring NFL legend Peyton Manning to support their “Easy to Drink, Easy to Enjoy” campaign leading up to the Super Bowl.
Peyton Manning expressed his enthusiasm for being part of Bud Light’s initiative to host their largest-ever NFL postseason ticket giveaway, stating, “Experiencing the playoffs or the Super Bowl is a special moment for a fan, and I’m happy that Emmitt and I get to be part of Bud Light’s mission.”
While this shift in focus has garnered positive attention, there are still individuals who remain dissatisfied with Manning endorsing the beer company in the aftermath of the Mulvaney controversy.
Critics argue that those fixated on the Bud Light controversy should move on, as it feels like a bygone news cycle. They suggest it’s time for detractors to redirect their attention to new issues rather than dwelling on past grievances.
