Coors Light has teamed up with Patrick Mahomes to celebrate the “dad bod” with a playful new line of T-shirts.
Launched on Monday, April 29th, this collaboration features two shirts designed to honor the physique that Mahomes proudly embraces.
During a Super Bowl press conference in February, the Kansas City Chiefs quarterback humorously defended his physique, saying, “I have a six-pack, it’s just under the dad bod. If you feel—there might be some skin there, but then underneath that, the six-pack is there. You just gotta get real close and squint a little bit. I think you’ll see it.”
RELATED: Patrick Mahomes Explains The Benefits of Having a Dad Bod at the Quarterback Position
The T-shirts capture this spirit; one reads “Dad Bod” and the other features the phrase “Here’s my 6-pack” with an image of a Coors Light pack. These shirts are available for pre-order for $25 each at CoorsLight.com, with all proceeds benefiting Mahomes’ charity, the 15 and the Mahomies Foundation.
The initiative follows Mahomes’ viral moment in January, where he was seen shirtless on The CW’s Inside the NFL. Reflecting on his influence and image in a 2024 TIME100 Most Influential People cover story, Mahomes mentioned, “I’ll also say I have a great body for a quarterback. You’ve got to have some padding in there to take the hits that we take.”
His lighthearted response to the social media buzz from his shirtless photo—“Yoooo why they have to do me like that!?!?!?” followed by laughing emojis and the hashtag #DadBodSzn—along with his retort “Like I got kids!!!”, shows Mahomes’ good-natured acceptance of his public image.
Even the NFL and Inside the NFL joined in, replying, “Elite in our book,” celebrating the quarterback’s confidence and humor.
