Eurosport’s commentator Bob Ballard is facing significant consequences after making a controversial comment that has cost him his position.
Following the Australia women’s 4x100m freestyle relay team’s gold medal win on the opening night of the competition, Ballard made an off-handed remark on-air. As the athletes were preparing to stand on the podium, he commented, “Well, the women are just finishing up. You know what women are like…hanging around, doing their makeup.”
His commentating partner, former Olympic swimmer Lizzie Simmonds, immediately took issue with his words, responding, “Outrageous, Bob. Some of the men are doing that as well?”
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In light of Ballard’s comment, Warner Bros. Discovery-owned Eurosport decided to drop him from their coverage. The broadcaster issued a statement saying, “During a segment of Eurosport’s coverage last night, commentator Bob Ballard made an inappropriate comment. To that end, he has been removed from our commentary roster with immediate effect.”
Bob Ballard, a seasoned commentator who has reported on the Olympics for multiple European outlets, including the BBC, found this moment particularly shocking. He has expressed regret for his comment, acknowledging the changing times and the heightened sensitivity around such remarks.
Reflecting on the incident and its repercussions, Ballard addressed the controversy publicly, stating, “It was never my intention to upset or belittle anyone, and if I did, I apologize. I am a massive advocate of women’s sport. I shall miss the Eurosport team dearly and wish them all the best for the rest of the Olympics.”
In addition to his apology, Ballard urged fans not to direct any backlash toward Lizzie Simmonds, who had also faced criticism for seemingly laughing at his comment.
The incident underscores the evolving standards in broadcast commentary and the importance of maintaining respect and sensitivity in all public communications, especially in the context of major international events like the Olympics.
