USA track star Kendall Ellis is gearing up for one of the biggest races of her life this week in Paris as she competes in the 400m semi-final.
Ellis, a two-time Olympic medalist with a gold in the 4x400m relay and a bronze in the 4x400m mixed relay from the 2020 Tokyo Olympics, is now aiming for her first individual medal at the Paris Games.
Ahead of her race, Ellis announced a fitting and humorous sponsorship that has everyone talking. She revealed that Charmin will be her sponsor, capitalizing on a memorable moment from her past. Ellis was once famously stuck in a porta potty at the US track trials before qualifying for the team.
Embracing this incident, Charmin has stepped up with the slogan, “From backside to trackside,” which Ellis announced on her social media.
“From backside to trackside,” that’s some genius marketing right there.
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Ellis, a three-time NCAA champion, 14-time NCAA Division I All-American, and 7-time Pac-12 champion, is a strong contender for the gold.
The 28-year-old Florida native has set two NCAA indoor track and field records, a North American, Central American, and Caribbean Athletic Association indoor 400 meters record, and United States collegiate records in the 400 meters and 4×400 meters relay.
Ellis will hit the track for the 400m semi-final on Wednesday, August 7. The event will begin at 2:45 p.m. ET and will be broadcast on NBC, Peacock, and NBCOlympics.com.
With her impressive track record and a lighthearted sponsorship backing her, Ellis is ready to take on the competition and hopefully secure her first individual Olympic medal.