Olivia Dunne’s TikTok account is known for its incredible reach, guaranteeing at least 1 million views within 24 hours for any post she shares.
This is one of the factors contributing to her high NIL valuation as a collegiate athlete.
Recently, Dunne took to her account to share what she called a “true tragedy.” Instead of her usual video format, she opted for a slideshow showcasing her reactions to serious situations.
In the slideshow on TikTok, Dunne appeared relaxed in situations such as being cheated on or dumped over text.
However, missing out on Chick-fil-A breakfast seemed to evoke a completely different response. She shared a photo of herself in tears, with mascara streaming down her face, expressing her sadness over not getting to Chick-fil-A breakfast on time. Chick-fil-A serves breakfast from 6 a.m. to 10:30 a.m., and the screencap captured Dunne’s disappointment perfectly.
Dunne’s social media presence is not only a source of entertainment but also a highly profitable venture.
With 7.6 million followers on TikTok and another 4.2 million on Instagram, she has been able to earn substantial amounts of money through sponsored posts. During a recent appearance on the “Full Send Podcast,” Dunne revealed that she was once paid over $500,000 for a single social media post.
Her fame skyrocketed in the past year, partly due to her impressive performance in helping the LSU Tigers secure a fourth-place finish at the NCAA Championships.
According to On3 Sports, Dunne currently holds the second-highest NIL valuation at $3.5 million, with Bronny James taking the top spot at $6.7 million.
This showcases her marketability and the immense value attached to her brand. Overall, Olivia Dunne’s social media success, combined with her athletic achievements, has propelled her to become one of the most valuable collegiate athletes in terms of NIL opportunities.