The backlash against Taylor Swift seems to be brewing among fervent NFL fans.
In the wake of criticism for focusing on Taylor Swift and her rumored relationship with Travis Kelce over the past two weeks, the NFL is defending its spotlight on the pop sensation.
Swift has been present at Kelce’s last two games, one in Kansas City on September 24 and the other on Sunday in New York. This prompted the league to feature the “Anti-Hero” singer on their social media platforms, even altering their Instagram bio to read, “The @Chiefs are now 2-0 with @TaylorSwift13 in attendance.” This actually lead some to believe there’s a conspiracy theory swirling.
However, the attention directed at Swift has sparked backlash from some football enthusiasts. In response, the NFL issued a statement to PEOPLE on Wednesday, explaining that the social media changes are simply part of their standard strategy.
“We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally,” the NFL said. “The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.”
“The vast majority of our content has remained focused on the game, our players and variety of other initiatives, including our Toy Story Funday Football alt-cast, the international games and more,” the statement concluded.
Travis Kelce acknowledged on Wednesday’s episode of his podcast “New Heights with Jason and Travis Kelce Presented by Wave Sports + Entertainment” that the NFL may be “exaggerating it a bit” with the focus on him and Taylor Swift.
NBC went to great lengths to inform viewers that Taylor Swift, Travis Kelce’s new partner, would be present at MetLife Stadium on Sunday, and their efforts were rewarded.
The network achieved an average of 27 million viewers for the thrilling 23-20 victory of the Kansas City Chiefs over the New York Jets. This marked the highest viewership for a Sunday game since the Chiefs’ triumph over the Philadelphia Eagles in the Super Bowl.
Perhaps it’s time for the NFL to dial back the extensive coverage of Taylor Swift. I believe it’s a reasonable consideration.