Former New England Patriots head coach Bill Belichick made his feelings clear about the extensive coverage of Taylor Swift during Monday night’s game between the Kansas City Chiefs and New Orleans Saints. While Swift’s presence in the stands has been a major talking point this NFL season due to her relationship with Chiefs tight end Travis Kelce, it seems Belichick wasn’t too thrilled with how much airtime she was getting during the game.
Throughout the first half of the Chiefs-Saints matchup, ESPN’s cameras frequently panned to Swift in the stands, likely because Kelce was having an outstanding performance. The All-Pro tight end dominated the field, finishing the game with nine receptions for 70 yards, seemingly catching everything thrown his way by quarterback Patrick Mahomes.
Belichick, who was appearing on ESPN’s “Manningcast” with Eli and Peyton Manning, couldn’t resist taking a playful jab at Swift while analyzing Kelce’s dominant first half.
“Ugh, big first half for Kelce,” Belichick remarked, pausing for effect before adding, “Too big… too big.”
The Manning brothers, known for their lighthearted banter on the broadcast, burst into laughter at Belichick’s dry humor. It was clear that the legendary coach was feeling a bit fed up with the constant shots of Swift during the game.
Surprisingly, Belichick’s comment resonated with many fans, who have expressed similar feelings about the ongoing Taylor Swift coverage during NFL games. Rather than being criticized for his remark, Belichick found a wave of support from viewers who shared his sentiment.
One fan took to social media, saying, “Oh Bill, we are all the same. That’s why I hardly watched last night.”
Another tweeted, “Peyton and Eli giggling in the background makes this 10x funnier.”
“I’ve stopped watching the Chiefs because of this absurd sideshow,” one fan added, highlighting the frustration some feel about Swift’s frequent appearances during games.
A fourth commenter joked, “Welcome to the club Bill. We’re tired of it too.”
Though Belichick’s frustration may have been clear, it’s important to note that the coach has expressed admiration for Swift in the past. He’s been seen wearing a sweatshirt featuring Swift’s name and even attended one of her concerts in Amsterdam this past summer, so it’s clear he holds no personal grudge against the singer herself.
At the end of the day, Belichick’s gripe seems to be about the NFL’s focus on Swift’s presence rather than the game on the field.
The Hall of Fame coach is known for his no-nonsense approach to football and prefers the spotlight to be on the athletes and the game itself, not outside distractions.
However, Belichick may need to brace himself for more Taylor Swift appearances. The Chiefs are scheduled to return to “Monday Night Football” on November 4, and with Swift’s relationship with Kelce still in full swing, it’s likely she’ll be back in the stands.
Additionally, the Chiefs have three prime-time games lined up in December, meaning the Swift-Kelce storyline will likely continue to dominate headlines for the remainder of the season.
As Swift’s popularity continues to intersect with the NFL world, fans—and apparently Belichick—will be seeing plenty more of the pop star at Chiefs games in the coming months.
Whether people love it or are starting to feel fatigued by it, Swift’s presence remains one of the most talked-about elements of the NFL season so far.
