The wife of Lions head coach Dan Campbell took to Instagram to hype up Detroit’s upcoming NFC North showdown against the Minnesota Vikings, invoking a memorable “Game of Thrones” quote to rally fans and set the tone. With the NFC North title, the conference’s top seed, and a first-round bye on the line, Holly shared a picture of Sophie Turner as Sansa Stark, captioned with the iconic line:
“If we don’t take back the North, we’ll never be safe. I want you to help me, but I’ll do it myself if I have to.”
Fans of the hit HBO series will recognize the quote from a tense moment in Season 6, when Sansa urged her half-brother Jon Snow to rally forces for the pivotal Battle of the Bastards. The stakes for the Lions may not involve swords and shields, but the matchup against the Vikings carries enormous weight as the Lions look to solidify a historic 14-2 season.
Holly doubled down on the theme with another Instagram Story, this time featuring an image of a roaring lion accompanied by the phrase “Made it right. 14-2” and the hashtag “Winter is coming.”
It was a fitting nod to Detroit’s resilient performance this season, capped off by their gutsy 40-34 victory over the San Francisco 49ers on Monday Night Football.
Detroit’s win against the 49ers was a statement game, particularly given the lingering memories of last season’s crushing NFC Championship loss to the same team. Jared Goff delivered a masterclass performance, completing 26 of 34 passes for 303 yards, three touchdowns, and a 132.4 passer rating.
The Lions’ second-half rally ensured they remained undefeated on the road for the first time in franchise history—a milestone Holly proudly highlighted on social media.
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Dan Campbell, known for his fiery demeanor and emotional leadership, admitted that last year’s playoff loss still haunts him.
“Just like my second year in the league, we go to the Super Bowl and get smashed by Baltimore. I won’t ever forget that either. So those stick with you,” Campbell said in a recent ESPN interview. “We just didn’t do enough. You learn from every experience. Unfortunately, that’s the best way to learn—from the losses. It really is.”
The Lions (14-2) now face an equally formidable Vikings team (14-2) in what promises to be an electrifying battle for the NFC’s top honors. The game is set to take place on Jan. 5 in Detroit, and Holly’s rallying cry has only amplified the anticipation.
As the Lions prepare to take back the North, fans and players alike will be looking to the Campbell family for inspiration—and maybe even a touch of medieval motivation.
