Olivia Culpo is adding a new title to her ever-expanding resume: NFL merch designer. The newlywed and wife of San Francisco 49ers star running back Christian McCaffrey recently collaborated with Amazon to launch a stylish collection of NFL-licensed apparel. Among the standout pieces is the San Francisco 49ers Holiday Tree T-Shirt ($23), which Culpo gave fans a sneak peek of on her Instagram Story ahead of Thursday night’s game against the Los Angeles Rams.
“I’m in LA right now, and then I’ll be flying in my whole outfit,” she shared with her followers, showcasing her festive, game-day look.
Game-Day Glam with a Personal Touch
Culpo also revealed some of her go-to beauty products while preparing for the big game. “This will last you the whole day, which is important,” she raved, praising the product’s “cashmere matte finish.”
Her outfit for the occasion didn’t stop at the holiday-themed tee. Her Amazon collection also features other game-ready items, such as the Go Sports In It To Win It T-Shirt ($23) for fans who want a more neutral option, and the 49ers Winning Play Windbreaker ($109). Culpo previously modeled the patch-covered jacket on Instagram, humorously captioning it, “It’s giving sporty. It’s giving ‘go sports.’”
Collaborating with Fellow NFL WAGs
Culpo isn’t the only high-profile NFL wife to partner with Amazon on exclusive merch. Other collaborators include Rachel Crosby, wife of Las Vegas Raiders defensive end Maxx Crosby, and Brittany Mahomes, wife of Kansas City Chiefs quarterback Patrick Mahomes. Each of these women has added their personal touch to their respective collections, giving fans fresh and fashionable ways to support their teams.
A Passion for Fashion and Football
Known for her impeccable style and influence, Culpo continues to merge her passions for fashion and football seamlessly. Her new merch line reflects her ability to blend sporty aesthetics with chic design, making it perfect for game days or casual wear.
Whether it’s a bold windbreaker or a playful team-themed tee, Culpo’s designs are proving that team spirit can be both stylish and fun.