Usher did the math.
Usher’s brand has experienced significant growth following his Super Bowl performance, positioning him to earn millions in the aftermath.
Despite not receiving payment from the NFL for his remarkable halftime show, which featured several notable collaborators, the exposure gained from the performance is invaluable. While the league covers production costs for entertainers, they do not provide direct compensation.
However, the boost in album sales immediately following the performance often makes the opportunity worthwhile for artists vying for the coveted halftime slot.
According to Apex Marketing Group, as reported by Front Office Sports, Usher garnered an estimated $52,479,822 worth of exposure for his performance, including his pregame interview with CBS. This calculation factors in his reach across various platforms, showcasing the immense value of his appearance.
In addition to his halftime performance, Usher capitalized on the momentum by announcing new tour dates and releasing a new album, his first since 2018. Sports business expert Joe Pompliano noted a 550 percent increase in Usher’s Spotify streams and a 40 percent rise in concert ticket prices following the Super Bowl performance.
Moreover, the icing on the cake for Usher was the opportunity to share a moment with Alicia Keys, adding to his overall happiness and satisfaction with the experience.