A simple tweet from the New England Patriots revealing the jersey numbers for their 2024 draft picks unexpectedly sparked controversy due to the debut of a new, previously unseen logo.
This new design features a circular ‘NE’ with the ‘Pat Patriot 2.0’ logo nestled in the negative space, which quickly caught the ire of fans and became a trending topic on Twitter.
Fans did not hold back their opinions, with one declaring, “That new alternate logo is absolute hot garbage. And if you put that on jerseys, I will not pay a dime for one.” Another expressed discontent, stating, “Idk if this is an unpopular take or not but I’m not loving this new on logo.” A third fan lamented, “What’s that ugly logo on this layout?!?!?? What are we doing man!!! It’s not [the New England Revolution of MLS].”
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Speculation about the new logo possibly heralding a uniform change next season was also rife among the Twitter chatter. Amidst the mounting backlash, the Patriots’ official Twitter account responded with a meme reassuring fans that the traditional logo was not being discarded.
This logo controversy emerged after a challenging season for the Patriots, who finished with a 4-13 record, one of the worst in the league.