Confirmed: Taylor Swift won’t be performing at Super Bowl 48, but she plans to attend the game, flying in from Tokyo.
Despite not performing, Swift’s presence is anticipated to have a significant impact on the event, with multiple beauty companies securing ad slots to target her massive fan base, known as Swifties.
Trendspotter Marian Salzman notes that Swift serves as a valuable bridge for advertisers to connect with women of all ages and the men who shop with them. L’Oreal’s NYX Professional Makeup, Dove, and e.l.f Cosmetics are among the brands featuring commercials during the game.
“It has become one Swift world,” trendspotter Marian Salzman told Front Office Sports. “Honestly I think she is the best bridge [advertisers] have to women of all ages – and the men who shop with them.”
RELATED: CBS Producer Makes Honest Admission On Taylor Swift Being Present for Super Bowl
The NFL has experienced a considerable increase in viewership, particularly among females, due to Swift’s association with the league. Super Bowl 48 is scheduled for kickoff at 6:30 PM ET on February 11, with CBS set to air the event.
As the saying goes, it’s Taylor Swift’s world, and we’re just living in it.
