Livvy Dunne, now in her fifth and final year as an LSU gymnast, has come a long way from the early days of her career. Despite her current fame and fortune, Dunne fondly recalls her humble beginnings and the moments that helped shape her rise to stardom.
In a recent interview with GQ, Dunne reflected on how her journey began, particularly during the COVID-19 pandemic, when she started gaining significant attention on social media. Sharing videos of herself doing flips on the beach, she quickly amassed a growing following. Fast forward to today, and Dunne has a combined 13 million followers across TikTok and Instagram, making her one of the most influential athletes in the college sports world.
With fame came financial success, and Dunne shared her first major splurges after she started earning big checks from various endorsement deals. “The first thing I ever got that was expensive was a Canada Goose coat for my mom,” Dunne said, revealing how she wanted to give back to her family. “But the first thing I really bought that was quite expensive was a car. I got a BMW. That was cool.”
Dunne’s success story is featured prominently in Prime Video’s new six-episode docuseries The Money Game, which follows her and fellow LSU athletes Flau’jae Johnson, Angel Reese, and Jayden Daniels. The series explores their lives both on and off the field, offering viewers a glimpse into their luxurious lifestyles and burgeoning careers.
In the first episode, Dunne’s net worth is estimated to be a staggering $9.5 million, a testament to her powerful personal brand and savvy business moves.
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Over the years, Dunne has secured partnerships with top-tier brands such as Vuori and Grubhub, further boosting her earnings. With her success, Dunne has embraced a luxury lifestyle, and she’s not shy about treating herself. “If I see a purse I like, I’m going to get it,” Dunne said with a smile, hinting that more splurges are likely in her future.
The Money Game also gives fans a deeper look into Dunne and her teammates’ lives, showcasing how they balance their athletic careers with their rapidly growing public personas. Dunne and Flau’jae Johnson, in particular, have shared behind-the-scenes glimpses of their luxury-filled lives, from designer wardrobes to high-end vacations.
As Dunne’s college gymnastics career comes to a close, her influence continues to expand.
She’s not only setting the standard for how college athletes can capitalize on their name, image, and likeness (NIL) but also enjoying the fruits of her hard work.
With a thriving personal brand, multimillion-dollar net worth, and a promising future beyond gymnastics, Livvy Dunne is poised to keep leveling up.