Jason and Kylie Kelce have teamed up with their beloved local convenience store chain, Wawa—a true Philadelphia institution—for a fun and engaging new ad campaign. This collaboration sees Jason, the Philadelphia Eagles’ star center, stepping in front of the camera while his wife Kylie takes on the role of director, guiding her husband with her signature blend of humor and encouragement.
In a video posted on Kylie’s Instagram on Thursday, August 22, the 32-year-old mother of three is seen comfortably seated in a director’s chair, providing Jason, 36, with some playful direction during the shoot. As Jason worked through his scene—carrying groceries into their home—Kylie offered him some light-hearted feedback. “I feel like you can do better,” she teased after an awkward first take. “More emotion, J! Like you mean it!” she called out, urging her husband to channel more energy into the performance. Jason, ever the good sport, responded with a sarcastic, “Okay, Ky,” adding a touch of humor to the scene.
Reflecting on her experience directing the ad, Kylie drew parallels between the campaign and their everyday life at home. In a press release obtained by Us Weekly, she shared, “Directing these Wawa commercials with Jason feels a lot like how I handle things at home. You go in with a plan, but life happens, and you just have to roll with it and make the best of whatever comes your way.”
Fans of the Kelces were quick to express their admiration for the couple’s dynamic, flooding the comments section with praise. “Ky & Jason could legit do a reality show ?,” one fan suggested, while another dubbed Kylie the “director of the year ??.” Another commenter even referenced Kylie’s signature Wawa sandwich, featured during the chain’s popular “Hoagiefest” menu, saying, “If you haven’t had Kylie’s @wawa signature sandwich you’re missing out.”
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The ad campaign offers a glimpse into the couple’s playful relationship, which began when they met on Tinder and culminated in marriage in 2018. Since then, Jason and Kylie have welcomed three young daughters into their lives: Wyatt, 4, Ellie, 3, and Bennett, 18 months.
Their partnership, both at home and now in this professional setting, showcases the strong bond they share and their ability to work together seamlessly, whether it’s raising a family or creating memorable moments in front of—and behind—the camera.
