Kylie Kelce, the wife of former Philadelphia Eagles star Jason Kelce and sister-in-law to Kansas City Chiefs tight end Travis Kelce, has made waves since launching her podcast, Not Gonna Lie, in December. The show quickly skyrocketed to the top of the charts, sparking a back-and-forth ratings battle with The Joe Rogan Experience. While Kelce’s success has been celebrated by many, it’s also drawn ire from some critics—particularly fans of Joe Rogan—who seem intent on questioning her meteoric rise.
In the latest episode of her podcast, released Thursday, Kelce directly addressed the wave of negative comments and curious searches surrounding her, delivering a sharp yet humorous lesson on the internet’s attention economy.
The Search That Keeps Giving: “Who the F–k is Kylie Kelce?”
Kelce revealed that one of the most frequent searches on social media has been the question: “Who the f–k is Kylie Kelce?” For many, the question reflects genuine curiosity about her rapid ascent to podcast stardom. For Kelce, however, it highlights a lack of basic internet savvy.
“I can’t get over the fact that you actually typed this into Twitter when you could have typed it into Google,” Kelce said, laughing. “And also, you typed my name, so now you know what you’re gonna get: More Kylie Kelce content.”
Kelce appeared amused and bewildered by the apparent misunderstanding of how social media algorithms work. “A while ago, I talked to my producers about, like, ‘Do we do a segment on algorithms and explain to people that if you engage with the content—if you write my name and shit—you’re just gonna keep getting me on your timeline?’”
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Criticism as Engagement
Kelce also addressed accusations that her podcast is “amateur,” a critique that has surfaced alongside her show’s rise in popularity. Rather than take offense, Kelce leaned into the comment with self-deprecating humor.
“I’ve been f–king saying that about my own [podcast],” she said, laughing at the irony. “Like, welcome to the party, you’re just figuring this out?”
The ability to laugh at herself and her podcast’s imperfections has been a hallmark of Kelce’s approach, endearing her to fans and making her rise feel authentic.
A Target for Political Views
Kelce’s political leanings have also fueled the backlash. In a recent interview, she described her views as “aggressively left,” a statement that has drawn criticism from some conservative listeners—particularly those who are loyal fans of Rogan, known for his broad appeal to libertarian and right-leaning audiences.
Despite the polarized reactions, Kelce has stayed true to herself, addressing the criticism head-on while maintaining a lighthearted tone.
A Family Affair
Kelce’s rise to prominence comes as no surprise to those familiar with the family dynamic. Her husband, Jason Kelce, and brother-in-law, Travis Kelce, have both embraced the media spotlight in their own ways. Jason’s documentary Kelce has captivated NFL fans, while Travis’ podcast New Heights with Jason has become a hit in the sports world. Kylie Kelce’s move into the podcasting space feels like a natural extension of the family’s knack for storytelling and relatability.
RELATED: Kylie Kelce Mocks Joe Rogan Listeners While Celebrating Podcast Success
What’s Next for Kylie Kelce?
With her podcast gaining traction and her name trending across social media platforms, Kylie Kelce has firmly established herself as a media personality in her own right. Rather than shy away from criticism, she’s embraced it, turning negative engagement into an opportunity to grow her audience.
As she continues to refine her show and carve out her space in the podcasting world, one thing is clear: Kylie Kelce isn’t going anywhere. Whether her critics like it or not, her name will keep popping up on their timelines, proving that even in the digital age, engagement—whether positive or negative—is a powerful tool for success.
For Kelce, the message is simple: “If you’re going to ask who the f–k I am, get ready to find out.”
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