Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, rose to prominence this NFL season after Taylor Swift sported one of her custom jackets at a Kansas City Chiefs game.
Juszczyk crafted a personalized puffer jacket for Swift featuring Travis Kelce’s No. 87, along with a similar one for Brittany Mahomes, wife of Chiefs quarterback Patrick Mahomes.
Swift’s appearance in the jacket sparked widespread curiosity about its origins, leading to a rapid surge in Juszczyk’s social media following.
Reflecting on the “Taylor Swift effect” during an interview on NBC’s “Today,” Juszczyk described the overwhelming rush of adrenaline and happiness she experienced.
“Brittany texted me and she said, ‘Hey, can you send me a video of Taylor’s jacket?’ And I was like, ‘Wait, is there a possibility of you guys both wearing this?’ And she said, ‘Yeah, we’re wearing it.’ It was such a pinch-me moment… She single-handedly catapulted my career. I’ve been working at this for years. When I saw her in that jacket it brought me to tears,” she shared.
Ahead of this Sunday’s Super Bowl between the 49ers and Chiefs, Juszczyk is expected to don another custom outfit showcasing her design skills.
Furthermore, Juszczyk’s future as a designer looks promising as she recently secured a licensing deal with the NFL, marking a significant milestone in her burgeoning career.