The Kelce brothers are eyeing a nine-figure payday for their popular New Heights podcast, according to a report from the Wall Street Journal.
The article highlights the growing disparity between top-tier and lesser-known podcasts, revealing that the Kelces are “seeking a deal in the $100 million range and have had discussions with Wondery.”
This ambitious figure underscores the rapid rise of Jason and Travis Kelce in the sports media landscape. Since launching their podcast in 2022, they have built it into the fourth-largest in the country.
During this period, Jason has become one of the most beloved offensive linemen in NFL history, leveraging his popularity into a prominent broadcasting role with ESPN. Meanwhile, Travis has won two Super Bowls and garnered even more attention by dating global superstar Taylor Swift.
The New Heights podcast’s success can be attributed to its unique crossover appeal, setting it apart from other sports-centric shows. The market tends to reward what it deems valuable, and the Kelce brothers have created a product that clearly resonates with a broad audience.
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Their meteoric rise is both remarkable and indicative of their strategic vision in branding. The $100 million valuation, which has been speculated about for several months, now appears closer to becoming a reality.
As the WSJ article points out, the top 25 podcasts account for nearly 50 percent of weekly listeners, suggesting that while the top continues to thrive, it becomes increasingly challenging for newcomers to break through.
The potential deal with Wondery would be a significant milestone for the Kelce brothers, solidifying their position in the upper echelon of sports media. Their podcast’s success is a testament to their ability to engage audiences, blending insightful sports commentary with their charismatic personalities.
As they move closer to securing this substantial deal, the Kelce brothers exemplify the lucrative potential of sports media for athletes who can effectively transition from the field to the microphone.
Their journey from NFL stars to media moguls showcases how strategic branding and content creation can lead to unprecedented financial success.
The future looks bright for New Heights, as Jason and Travis Kelce continue to capture the hearts and minds of fans across the nation. With their sights set on a $100 million deal, they are poised to redefine the standards of success in sports media.
