The Chiefs fully recognize the significance of Taylor Swift’s influence.
The Kansas City Chiefs’ 2023 season was memorable, marked by key moments such as their Christmas Day defeat to the Las Vegas Raiders, which galvanized the team, a hard-fought AFC Championship victory over the Baltimore Ravens, and a Super Bowl LVIII win against the San Francisco 49ers, solidifying their status as the NFL’s latest dynasty.
Another interesting storyline from the Chiefs’ season was Taylor Swift’s presence. The pop superstar, who began dating Chiefs tight end Travis Kelce last year, became a regular at games, including the Super Bowl.
Swift’s attendance seemed to bring good fortune, earning her the label of the team’s “good luck charm.” In recognition of her impact, the Chiefs honored Swift in a unique way with a recent video release.
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The Chiefs’ social media accounts unveiled a 100-second hype video on Monday, focusing on the upcoming Super Bowl LVIII championship ring presentation.
Narrated by actor and lifelong Chiefs fan Jon Hamm, the video’s caption on X (formerly Twitter), “greatness never goes out of style,” was quickly linked by fans to Swift’s song “Style” from her 2014 album “1989.” Swift’s fans, known as Swifties, noted the parallel between the Chiefs’ new dynasty—three Super Bowl wins in five seasons—and Swift’s influence during the season.
With Swift and Kelce’s relationship continuing strong into its second year, Swift is expected to be a significant fixture at Chiefs games in 2024.
As Kelce and the team aim for an unprecedented three-peat in the modern NFL era, Swift’s influence could once again be a catalyst for the team’s success.