In the year 2023, the band Creed has surprisingly experienced a resurgence in relevance.
Minnesota Vikings star Justin Jefferson seems to be too young to recall the era when Creed dominated the charts and permeated various aspects of pop culture, from Thanksgiving halftime shows to having one of their songs serve as the theme music for a WWE hype video.
During the early 2000s, Creed achieved notable success, winning a Grammy Award for their song “With Arms Wide Open” and receiving a nomination for “My Sacrifice.” When Vikings quarterback Kirk Cousins introduced the band’s lyrical stylings in the locker room, Jefferson confessed that it was the first time he had ever heard of Creed.
“The only ‘Creed’ I knew about was the boxing movie,” Jefferson told reporters with a laugh on Thursday. “I did not know about no Creed until Kirk Cousins started playing it in the locker room.
“If it gets the job done, I’m all for it.”
Two weeks after taking over for the injured Cousins, Joshua Dobbs shared a TikTok video featuring a man singing Creed’s “Higher” while the quarterback ran for a touchdown against the New Orleans Saints.
Dobbs captioned the video with, “CAN YOU TAKE ME HIGHER?”
The Creed phenomenon isn’t limited to the Vikings; it has also made its mark on the World Series champion Texas Rangers. World Series MVP Corey Seager elaborated to the Fort Worth Star-Telegram last month on the team’s affinity for the band.
“It’s something to bond over,” he explained. “That’s the hard thing about teams, right? You have people coming in and out. How do you gel? How do you come together? How do you fight for each other? You find little ways on different teams, and that’s one of our ways.”
In a reciprocal gesture, Creed even made an appearance during an American League Division Series game at Globe Life Field.
Whether Creed will make a similar appearance for the Vikings remains uncertain.