Josh Giddey is encountering a potential impact on his sponsorship deals, notably with breakfast cereal Weet-Bix, in the wake of recent allegations in the United States.
In addition to his NBA contract with the Oklahoma City Thunder, the 21-year-old Giddey has various sponsorship agreements, including a reported $40 million ambassador deal with Weet-Bix. Giddey has been associated with the Sanitarium product for two years.
However, recent developments suggest that Giddey is no longer featured on Weet-Bix’s social media accounts. Although not confirmed by a Sanitarium spokesperson, it’s apparent that the company is closely monitoring the situation.
Giddey, who has been part of the marketing efforts for Weet-Bix alongside other athletes like Alex de Minaur, Ellyse Perry, Marnus Labuschagne, and Tim Cahill (who are not facing any allegations), has been a recognizable presence on Weet-Bix cereal boxes.
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Given the recent allegations, the alignment of Giddey with a cereal company might no longer be deemed suitable, prompting a reevaluation of his association with Weet-Bix.
