Jason and Travis Kelce are bringing their trademark enthusiasm to a new ad campaign for Garage Beer, where they recently became part owners.
The duo shared a glimpse into the fun and antics of their latest partnership through a video posted by Jason on Instagram.
The video, uploaded on Thursday, June 13, captured the Kelce brothers’ lively spirit as they engaged in a playful photoshoot.
In the behind-the-scenes footage, the brothers could be seen enjoying themselves, singing along to Tag Team’s “Whoomp! (There It Is)” and interacting jovially with the photoshoot staff. They experimented with various props that included a beer keg, a BMX bike, and naturally, a football, adding a personal touch to the shoot. At one highlight, Travis handed a chainsaw to Jason, who posed with it while Travis amusingly positioned a football underneath.
The final choice for Garage Beer’s official website featured the brothers sitting casually on a keg and a BMX bike, showcasing their relaxed and approachable demeanor. Additionally, individual photos were taken, including one of Travis posing proudly with a box of Garage Beer.
The playful day concluded with the brothers admiring a vintage-looking refrigerator, prompting Jason to ask if they could keep it, a moment that highlighted their down-to-earth personalities.
The decision to invest in Garage Beer was discussed on their podcast, New Heights.
As natives and alumni of the University of Cincinnati, the choice to support a local brand was driven by their appreciation for well-crafted beer.
Travis emphasized their focus on quality over marketing gimmicks, stating, “This isn’t about making a fancy slogan or pushing for fewer calories. It’s about good beer. And this is a good beer.”
They invited their podcast listeners to try Garage Beer and share their opinions, with Travis expressing genuine curiosity about the public’s reception, reflecting his excitement about the venture.
Jason also took to social media to spread the word, posting a video of a loved one enthusiastically drinking Garage Beer. He captioned it: “Trav and I are officially members of team @drinkgaragebeer. No matter where you are, the garage brings joy and camaraderie.” This post not only celebrated their new business endeavor but also encapsulated the essence of what they hope to bring to the beer community—joy and togetherness.