Jason and Travis Kelce have sparked a heated debate among fans with their latest business venture—a new cereal created in collaboration with General Mills.
The Kelce Mix, a blend of Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs, aims to be a new staple in the cereal aisle. However, reactions have been mixed.
The brothers, who have been making waves off the football field with their New Heights podcast, introduced the cereal in a unique way. Fans’ reactions ranged from excitement to disgust. One fan took to X (formerly Twitter) to express strong disapproval, calling the cereal mix “a crime against nature.” Another fan chimed in, “I’m sorry but that blend looks gross!” Yet another added, “My top 3 cereals but idk how I feel about them mixed.”
On the other hand, some fans showed support and enthusiasm for the new product. One admirer commented, “I feel like Travis really can speak anything into existence! Has this come about from just chatting about their favorite cereal on New Heights? Man, he must thank his lucky stars that he started that podcast with Jason—it’s pretty much changed his life!”
The Kelce brothers gave fans a behind-the-scenes look at their cereal campaign in a recent podcast episode. Jason revealed, “We were both in LA and we were working on something special with General Mills.” He explained that they hadn’t planned to announce the cereal yet, but leaked photos forced their hand. As a series of images flashed on the screen, the brothers donned white tees that read “cereal training camp,” along with black shorts and white striped socks.
The promotional campaign featured playful moments, including Jason being tackled in a foam pit by two children and posing with the Lucky Charms mascot. Travis enthusiastically shared, “We got a bunch of cereal on our hands, so expect some really fun stuff. This is like full circle for us. We were watching General Mills cereal commercials growing up, so this is pretty cool.”
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Jason added, “I haven’t eaten that much cereal in such a long time,” to which Travis responded, “And I loved every fing bite. Dude, that s is like crack. I get why I used to go through an entire box. It was unbelievable. I can’t wait to see what this looks like.”
To add to the fun, the brothers filmed a commercial where Travis humorously spoon-fed cereal to Jason, adding another layer of charm to their marketing efforts.
As the NFL offseason progresses, the Kelce brothers are making the most of their time, blending their larger-than-life personalities with entrepreneurial ventures.
Whether fans love or hate the Kelce Mix, it’s clear that Jason and Travis are having a blast—and their enthusiasm is contagious.
