The Chicago Bears are currently enduring one of their worst stretches in franchise history, and former tight end Martellus Bennett took to social media to express his frustrations with the team’s ownership.
Bennett criticized the Bears’ reliance on past successes, particularly the iconic 1985 Bears, and called for a comprehensive rebranding of the franchise. He argued that the current ownership lacks futurism, emphasizing the need for leadership that can connect with the youth and transition the organization into the future.
Bennett suggested that the Bears’ marketing strategy relies too heavily on nostalgia, hindering necessary changes for growth.
He concluded by questioning who the Bears of tomorrow will be and expressed his belief that the lack of direction is a deterrent for players considering joining the team.
Bears fans remain anchored to the team’s triumph in 1985, finding pride and nostalgia in that historic success. The enduring hope of a return to glory is likely a key factor in maintaining fan engagement and support.