San Francisco 49ers fans may be focused on the action Kyle Juszczyk brings to the field this season, but fashion enthusiasts will have their eyes on his wife, Kristin Juszczyk, whose sideline style is turning heads once again. Kristin made waves last season with her DIY fashion creations, blending personal flair with team pride. Her standout piece, a patchwork Super Bowl bomber jacket, not only paid tribute to her husband’s career but also captured the essence of the 49ers.
Her bold, custom designs didn’t go unnoticed, quickly catching the attention of other high-profile NFL wives and girlfriends (WAGs) like Olivia Culpo (married to Christian McCaffrey), Simone Biles (whose husband is Chicago Bears safety Jonathan Owens), and even Taylor Swift and Brittany Mahomes. Kristin’s innovative designs eventually led her to a partnership with the NFL, securing a licensing deal with the league earlier this year. Though those pieces are still under wraps, she’s been keeping busy with other exciting projects.
In her latest venture, Kristin teamed up with Gatorade for a limited-edition collection that includes a custom towel, duffle bag, and water bottle, all set to launch on September 12. Speaking exclusively to Page Six Style, Kristin shared her excitement about the collaboration.
“The Gatorade x Kristin Juszczyk Limited-Edition Drop was a fantastic opportunity for me to push my creative boundaries and bring my signature style to the iconic Gatorade brand,” she said. “These drops typically include Gatorade’s signature sideline towels and bottles, which felt really nostalgic for me. It allowed me to reimagine something beyond just clothing.”
Kristin went on to explain the inspiration behind her designs, particularly the custom duffle bag. “I wanted to create a versatile accessory that showcases my patchwork design style and highlights inclusivity in football. That’s how the custom duffle came about,” she added.
As the reigning queen of sideline style, Kristin has plans to raise the bar for the 2024 season. Known for her contemporary and bold looks, she’s been hard at work throughout the offseason, preparing to wow fans with even more show-stopping outfits. “I treated August as my own personal sewing camp,” she said. “While Kyle was in training camp, I was in my own camp trying to get as many looks prepped as possible.”
Her fans can expect her signature patchwork designs, modern flair, and, of course, her new Gatorade duffle bag to make an appearance throughout the season. While she calls herself a “natural procrastinator,” Kristin has been ahead of the game, making sure her looks are ready to go well before the season opener.
In addition to her sideline fashion, Kristin’s designs have caught the attention of major celebrities, including Swift and Mahomes, but she’s just as dedicated to reaching sports fans everywhere. “I’ve had some incredible opportunities to design for talented women in sports this past year, and the response has been overwhelmingly positive,” she said. “What really excites me is hearing from new fans, especially those passionate about both sports and fashion.”
With the 49ers set to kick off their season against the New York Jets on Monday, September 9, all eyes will be on Kristin Juszczyk to see how she continues to blend high fashion with sports culture, proving she’s a force both on the sidelines and in the fashion world.
