Indiana Fever star Caitlin Clark has become synonymous with Wilson basketball, serving as the brand’s most prominent ambassador. Known for her precision on the court and growing influence off it, Clark’s association with Wilson has been a slam dunk for both parties. However, even her star power wasn’t enough to prevent a slip-up in promoting her products.
A fan recently spotted a mistake in Wilson’s flagship store in New York City, which left many shaking their heads. The error was found on a promotional display showcasing two of Clark’s signature basketball products—the Caitlin Clark Ascent and Caitlin Clark Repetition basketballs.
Instead of correctly spelling the Fever star’s name as “Caitlin,” the signage read “Caitlyn,” swapping the last “I” for a “Y.” The slip-up, though minor, didn’t go unnoticed by Clark’s attentive fanbase, who are used to seeing her name associated with excellence both on and off the court.
A Common Mistake for an Uncommon Star
Misspelling Caitlin as “Caitlyn” is not new, as fans and media outlets have occasionally made the same error when referring to the rising WNBA star. The misstep, however, seemed particularly glaring given Wilson’s deep association with Clark. The basketball brand’s flagship store, located at 594 Broadway in SoHo, is a high-traffic location that showcases its top-tier ambassadors.
Fans React
Fans who noticed the mistake expressed a mix of amusement and disbelief.
“Come on, Wilson, you can’t get your MVP’s name wrong!” one fan joked online. Others took the opportunity to tease the brand while praising Clark’s influence, with one remarking, “Even when they misspell it, Caitlin’s still a household name.”
Caitlin’s Historic Offseason
While the name error is a small blemish on Wilson’s promotional efforts, it hasn’t detracted from the incredible year Clark is having. The Indiana Fever rookie guard has been racking up accolades at a dizzying pace. She was recently named TIME Athlete of the Year, Associated Press Female Athlete of the Year, and Sports Business Journal’s Best Sports Business Athlete, among other honors.
Clark has also strengthened her off-court presence, becoming one of the most marketable athletes of her generation. Her partnership with Wilson is a testament to her growing influence in the sports world. The Caitlin Clark Ascent and Repetition basketballs have been a hit with fans, showcasing her as a brand-builder and a trendsetter.
Looking Ahead
With her rookie season behind her and a promising career ahead, Caitlin Clark continues to solidify her legacy as a force in basketball.
While Wilson may need to double-check their displays in the future, their partnership with Clark is clearly a winning play.
As for Clark, she remains unfazed, focusing on her game and making history, one achievement at a time. Fans can expect her name—spelled correctly—to continue dominating headlines.
