For an individual who thrives on attention, one might assume a desire for privacy. However, in his inaugural season as the head coach of the Colorado Buffaloes, Deion Sanders, known as Coach Prime, embraced the spotlight despite his team’s modest 4-8 record.
Now, as the second season of Prime Video’s docuseries, Coach Prime, is set to debut, Sanders anticipates offering a more intimate look into his life. The decision to leave his previous role at Jackson State and assume the head coach position at the University of Colorado, along with bringing his sons Shilo and Shedeur with him, dominated headlines this year amid the team’s tumultuous season.
The series delves into Sanders’ personal struggles, including painful blood clots, discussions about ranking his children, the Buffaloes’ challenges, and his recent announcement of a split from ex-fiancée Tracey Edmonds.
Despite the cameras capturing vulnerable moments, Coach Prime remains unfazed by the attention, hoping the players learned valuable lessons during the season’s “highs and lows.”
While acknowledging a desire for more privacy, Sanders understands that the same spotlight highlighting successes can reveal flaws. He expresses a balanced perspective, stating to People, “You can’t just want everyone there when the hype machine is rolling; you have to understand there’s another side to this.”
Sanders describes the upcoming episodes as “exciting, exhilarating, electrifying” and admits that the series occasionally caught him out of his comfort zone. Reflecting on the team’s challenging season, he remarks on the adversity they faced and the lessons learned from losses, a new experience for someone accustomed to winning.
The docuseries, consisting of six parts, offers an inside look at the locker room dynamics as Sanders and his sons aim to transform the Buffaloes’ fortunes. Despite not achieving their desired number of wins, Sanders emphasizes the importance of facing challenges and enjoying the peaks after navigating valleys.
Sanders dismisses the notion that media hype played a role in the team’s second-half struggles, asserting that the pressure of the limelight will ultimately benefit the players. He recognizes the desire for attention among young athletes and believes in teaching them to handle it responsibly, emphasizing that both success and mistakes will be illuminated.
Reports indicate that Sanders has significantly boosted merchandise sales and out-of-state applications to the school, highlighting the impact beyond the win-loss record. Sanders remains confident in the team’s success, emphasizing the strong fan base and widespread recognition of the Colorado Buffaloes.
As Coach Prime’s new season prepares to stream on Dec. 7, Sanders anticipates surprising viewers with the insights and experiences captured throughout the journey.